Read our news here


May 2024

Insights into the innovative purchasing community for the European beverage industry and its purchasing optimization

© Klöpfel-Magazin - (from left to right) Frank Schönrath, Managing Director EBSA and Alexander Hornikel, Country Manager Kloepfel Consulting

June 2023

Purchasing company EBSA brings renowned top manager on board

procurement volumes and thus offer an optimal supply of goods and improved purchasing and delivery conditions: Under this premise, the Karlsberg Getränke Verbund and the Haus Cramer Group decided to join forces. "Following approval by the antitrust authorities and the founding of EBSA GmbH & Co. KG, the course has now been set for joint purchasing with the appointment of a cross-industry purchasing expert as Managing Director," explains Markus Meyer, CEO Germany of the Karlsberg Beverage Group.

Frank Schönrath, born in 1967, will take over the management of the newly founded company EBSA GmbH & Co. KG (short for European Beverage Sourcing Alliance). Most recently, the business administration graduate was responsible for purchasing and logistics at a healthcare provider based in Zurich. During his seven years there, he also acted as founder and managing director of a purchasing company, which was responsible for managing all logistical, operational and strategic purchasing activities.

From June, Frank Schönrath will be responsible for all activities within the purchasing company and thus, in the long term, together with potential additional shareholders, a purchasing volume of almost one billion euros. "With EBSA GmbH & Co. KG, together with other future shareholders, we want to position ourselves as the purchasing specialist in the beverage industry," explains Helmut Hörz, CEO & CFO and Chairman of the Management Board of the Haus Cramer Group, adding: "With Mr. Schönrath, we have an extremely experienced managing director on board who, in addition to a wide range of purchasing areas, also has the necessary expertise in company structure and development." The two medium-sized family businesses see themselves as founding members of the company, whose doors are open to other beverage manufacturers.

Warstein/Homburg, June 01, 2023


Frank Schönrath © private

Press contacts:
Haus Cramer Group
Head of Corporate Communications
Simone Lápossy
Tel.: 02902 88-1337
Mobile: 0175 1809098

Karlsberg Getränke Verbund
Petra Huffer
Karlsbergstr. 62
66424 Homburg (Saarpfalz)
Tel.: +49 (0)6841 105-803


Postal address

Rudolf-Diesel-Str. 7
65760 Eschborn



via Linked In